Top 7 Reasons Why you ought to Choose Video Marketing|Why use Video Marketing

We recently published an infographic on how powerful video will become. But the longer term has already arrived. This has been a full-on video revolution year for marketers. Consistent with Wyzowl statistics, 63% of companies have started using video content marketing. Out of these 82% of companies feel video marketing is a crucial a part of their strategy. Video is progressing rapidly and can reach new heights before we expect . This trend is fuelled by 83% of companies believing that video marketing gives them an honest ROI.

Undoubtedly, video marketing is one among the most recent additions to your promotion toolbox. You would possibly still have your doubts. Is it really worth to think about using videos for promoting your business? Does one have enough resources to make and use video content in your marketing?

The answer is simple: Yes, it’s worthwhile . Not only because everyone's doing it but because video is one among the foremost versatile and profitable digital marketing tools out there. 

Why Use Video Marketing?

Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make video every marketer’s dream format.

Because it’s especially visual, you'll use video to show complex concepts (what is content for if to not make things clearer for your audience?), to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more).

But beyond video’s unique ability to convert like no other, the medium has become especially valuable to data-driven marketers. This is often because you'll track and measure audience engagement for video during a really meaningful way.

You can tie your videos on to the deals they’re helping to influence and you'll see which assets are literally resonating supported content engagement analytics. This is often the reporting that marketing desperately must identify their most engaged leads faster and prove the worth of game-changing initiatives.

Here are 8 reasons why you ought to use video marketing:

#1: Video Shows Great ROI

To get you even more excited, 83% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already.

Another good news is that your videos don’t have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that don't explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. So it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good!

#2: Search Optimisation

All your content should be optimised for search engines and your videos should be no different. Social media channels are quickly becoming like search engines themselves, so it’s important that you simply make your content relevant. After all, you’ve already got your gripping content. But how does one determine whether you’ll be at the highest of the “popular” and “trending” list? Make certain to make compelling headlines and descriptions for your video so it'll register in searches, whilst complementing these with relevant hashtags. Twitter offers thorough analytics for each hashtag, detailing key demographics, providing you with an excellent base to orchestrate your search optimisation. Make sure that you add tags to spice up search results across YouTube and Facebook.

#3: Video drives engagements on social media

Due to the global health crisis, brands can’t interact with consumers in the same way as before. According to a new Wyzowl study, about 91% of marketers believe that video content is now more important in the COVID-19 pandemic. This seems to be in line with consumer habits because about 96% of them say that the amount of video content they’ve watched has increased because of the pandemic.

On Instagram, video ads receive three times more engagements than sponsored photos. Even organic video posts perform better than photos. They receive roughly 38% more engagements than pictures.

The same goes for Facebook. Video ads have 20% to 30% higher conversion rates than photos.Their click-through rates are also about two to three times higher.

Although video is highly engaging, not all videos will perform well on social media. You have to optimise your content to fit the preferences of users. This can vary from platform to platform. For instance, the ideal video length on Facebook is two to five minutes. Twitter and Instagram users, however, prefer shorter videos that are about 30 seconds long.

On Facebook, users often watch videos without sound. By adding descriptions, you can raise your video engagement rates by 0.18 to 0.39%.

#4: Drive Conversions

No matter which social medium you're posting through, you ought to always have a goal for your video. This typically involves user action, whether you’re driving traffic to your site, purchasing a product or sharing your video. Your call to action is your virtual handshake together with your viewers. If they’ve watched a video all the way through, they need demonstrated interest. You then got to direct them to require the specified action, something as simple as “to determine more visit here” could also be all that's necessary. It’s one thing to possess compelling content, but it’s vital to sweat your assets and drive conversions.

#5: Video Builds Trust

Marketing, generally , is predicated on trust and relationships. Once you build a solid foundation together with your customers, you'll depend upon them to spread the word about your business and your products. Video content does this well.

It’s more likely that video will engage users better and evoke different emotions in comparison to text or image stills. Videos allow you to inform a story and obtain people excited about your brand. YouTube may be a powerful tool to use when doing so as promotional videos on the platform are known to foster trust among viewers. If you've got an efficient video marketing strategy, you'll showcase your products during a more conversational manner, instead of being too pushy. Users on the web tend to feel as if they're victims of fraud when it involves trusting ads, but once you run campaigns for your products in engaging ways, you’re showing folks that you'll be trusted.

#6: Google Loves Videos

Videos allow you to extend the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you've got a video embedded on your website. Since Google now owns YouTube, there has been a big increase in what proportion videos affect your program rank.

Make sure to optimise your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products, and services. Give potential customers the thanks to take subsequent step. And explore the planet of interactive videos, to encourage actions even more.

Not only that, since Google owns YouTube – they love ranking their own site favourite for a myriad of keywords. We were recently performing on our Masterclass review and while we've an honest chance at ranking above most of the sites within the search results, the highest three positions are haunted by a YouTube carousel! In other words, unless we're willing to form a video, we're not getting to be above the fold.

#7: Videos Make the Audience Feel More Connected

They get a face to acknowledge as they now get more connected and conversant in the brand. The audience knows more details if the web site features a video. The corporate which post videos speaks about its work culture, mission and vision and in fact features a dialogue which features a human interface.

Online audience welcomes it with an open heart, why? Because they're uninterested in words and AI generated results. Even chat-bots are AI commanded then wonder the videos are a refreshing change.

They connect well and understand that are interchanging with a person's once they get a video to observe .

Conclusion

This article has managed to point out why video marketing is vital . Videos can help marketers attract more traffic, increase the typical time spent by users, increase user engagement, make their websites rank higher on Google, and most significantly , boost conversion rates. In short, video marketing helps marketers in gaining positive results from their marketing campaigns.

If you don’t have the budget to rent knowledgeable video agency, you'll always make videos on your own using free or a minimum of affordable video-making tools. You don’t got to look for the tools on your own, because we’ve already done it for you. Within the past months, we’ve surfed round the cyberspace to compile the entire list of video marketing tools and platforms. Click on the link to seek out more about 121 awesome tools in making videos, including:

• DIY Animation Tools
• Video Marketing Platforms
• Live Streaming Apps and Platforms
• Video Editing Tools
• Interactive Videos
• Sound Effects Library
• Stock Video Library
• Sound Recording Tools
• Scriptwriting Utilities

Before the web becomes overcrowded with video content, this is often the right time for you to start out using videos and video animation business tools in your digital marketing strategy.