What is Email Marketing?
Email marketing may be a powerful marketing channel, a sort of marketing also as digital marketing, that uses email to market your business’s products or services. It can help make your customers conscious of your latest items or offers by integrating it into your marketing automation efforts. It also can play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through differing types of selling emails.
How to start email marketing: what do I need?
Keeping it simple, there’s two main belongings you got to run email marketing campaigns.
1. Email marketing software
As we’ve just explained, a fanatical email marketing provider is that the thanks to go. Sending marketing emails through an ISP will only put your brand and email sender reputation in danger .
2. An email list
This list contains the e-mail addresses of interested subscribers who have opted-in to receive email communications from you.
Yes, that’s right — opt-in. Because here’s the thing about email contacts:
Everyone thereon email list must have given their express permission to be there.
What does that mean?
It means they agreed to receive emails from you once they entered their email address into an email signup form on your blog, website, landing pages, social media, or anywhere else. In email terms, this process is mentioned as ‘opting in’ (‘opting out’ would be an unsubscribe).
Permission-based marketing is important to evolve with data protection laws and safeguard the integrity of your brand. After all, nobody likes a spammer.
Still with us up until now? Great, because here’s where it gets exciting — learning the way to launch an email marketing strategy, starting together with your first email campaign.
Benefits of Email Marketing
1. Email marketing has larger reach
With Facebook boasting over 1 billion active users and Twitter boasting 255 million, it’s tempting to believe that social media is that the best thanks to reach the masses. These are impressive numbers, but what isn’t so frequently shared are the statistics on email usage.
The total number of worldwide email accounts was 3.9 billion in 2013, and projected to succeed in 4.9 billion by 2017
While this might sound surprising initially , believe your own online behavior: once you check in for an internet site (like a web store), you've got to enter your email address to make the account. You even need an email address to make a Facebook or Twitter account. What’s more, Facebook and Twitter email to notify users of activity, like when someone is tagged during a photo.
Email is that the currency of the online , and anybody who’s online has a lively email address. And while Facebook and Twitter might sound pretty ubiquitous, the continued struggle over data breaches and privacy means many people are exiting some social media channels.
So when it involves connecting together with your prospects and customers, there’s no channel with a wider reach than email.
2. Creating personalised content
With email marketing, you'll customise your campaigns and make targeted content.
Personalization are often as small as including a contact's name within the email. In fact, emails that include the primary name of the recipient in their subject line have a better clickthrough rate than people who don't.
On the opposite hand, you'll also create individualised content supported segmenting your audience so you send the proper emails to the proper customers. As an example , perhaps you would like to send an email marketing campaign to returning customers and a special one to one-time customers.
One of the most benefits of email marketing is that your content are often highly personalised to your audience's needs. Your emails may need variations including different images or subject lines to extend your engagement. You'll even create segmented lists supported geography or engagement levels.
To have a successful email marketing strategy, you would like to send the proper email to the proper people at the proper time. That's where segmentation and personalization can help.
3. Promote Content Instantly (and Improve SEO)
As we just saw, email marketing means having direct contact with warm leads who’ve shown an interest in your site, brand, or niche.
That means they’re the right people to share new content with.
Through your email marketing campaigns, you'll promote new content and convey people back to your website. In doing so, you’ll increase pageviews and user sessions, which are all positive signals to look engines like Google.
This instant traffic are often just the boost you would like to urge your content to rank higher.
As a result, you’ll see organic traffic grow and have the chance to feature even more results in your contact list. Over time, your email marketing and content marketing strategy can work together to strengthen your site’s SEO and obtain you closer to your audience .
Once people come to your website, why not take things a step further with OptinMonster?
You can create campaigns to redirect users to high-converting posts or pages. Here’s an example of what a redirect campaign would look like:
Now your email got people to your website, and your optin campaigns work to stay them there.
This further boosts pageviews and user sessions, which only strengthens your SEO efforts.
4. Reaching the proper Audience
This is possibly one among the foremost significant advantages of email marketing for little businesses– it permits you to strike your target market anywhere. Individuals are more programmed than ever to disregard signboards, recycle printed promotional materials, and fast-forward through commercials. Email is another story.
Email marketing statistics show that folks invest nearly half their time performing from home on inspecting email. That’s an excellent deal of your time spent within the inbox! Email marketing software can help ensure your email gets to those individuals and gets opened.
This isn’t to state you ought to send emails a day . However, you want to be sending ingenious, innovative, and efficient emails. Why? Because your network wants to talk with you.
Most users like receiving promotional emails from companies where they operate. Not only do individuals frequently inspect their email, however they need to urge an email.
Email marketing software may be a method small companies can quickly reach an audience already getting to read their message.
5. Deliver targeted messages
Most marketing professionals would happily pay to make sure they were only pocket money targeting those that were curious about their brand. Email marketers can go one step further though, by only sending emails to subscribers who meet certain criteria.
If a franchise only has a suggestion on in certain areas of the country, it can easily arranged for emails to be sent only to those living in certain areas. If there's a purchase on sports goods, it are often arranged for less than those that have shown an interest in sports to receive an email.
Email list segmentation works fantastically for brands who gain information about their subscribers. Studies have shown that marketers who use this tactic often boast improved engagement rates as a result. The old ‘spray and pray’ method of sending an equivalent email to each subscriber or customer not works, and therefore the companies that see the simplest results from their email marketing are segmenting data and campaigns to make sure that they’re sending the foremost relevant message to individuals.
Email marketing provides a reliable sort of communication between your brand and your customers. It’s an economical solution to succeed in customers where they visit a day.
Find out the opposite benefits that make email marketing a sensible solution for communicating together with your audience, finding new customers, and growing your business.
6. Higher sales
Customers tend to act on impulse once they get an email informing them a few relevant product. You'll involve your subscribers’ emotions and make them convert by using fear of missing out and other sales-boosting techniques like flash sales, free shipping, or countdown timers. they're especially effective during holidays like Black Friday, Cyber Monday, Halloween, Christmas.
7. Measurable results
One of the foremost influential benefits of email marketing is your capability to live your metrics, compare and test your emails infinitely until you reach your required result. Counting on your email service provider, you'll believe their data and booster your statistics with third-party tools like Google Analytics to urge deeper insights.
The most frequently measured metrics are opens, clicks, bounces, and conversions, but you'll also measure crucial numbers like ROI, revenue per subscriber, and subscriber lifetime value.
8. Email marketing drives conversions.
Most marketers are laser focused on driving conversions. No matter whether or not they do so within the sort of leads, sales, memberships, or a metric unique to your business strategy, the last word goal for marketers is to show potential customers into paying customers. And when it involves conversions, there isn’t a more powerful channel than email.
In fact, the typical click-through rate of an email campaign is around 3% (of total recipients), whereas the typical click-through rate from a tweet is around 0.5%.
This means you're 6x more likely to urge someone to click through to your website via email than you're from Twitter. As discussed earlier, your email subscribers have told you they need to listen from you and this isn’t typically the case with social.
4.24% of tourists from email marketing buy something as compared to 2.49% of tourists from search engines and 0.59% from social media, consistent with a survey conducted by Monetate.
What’s more, email is very measurable. Campaign Monitor customers have real-time access to metrics like opens, clicks, bounces, forwards, social shares, and more.
Additionally, those integrate their email marketing into Salesforce can see firsthand how their email marketing impacts business opportunities and deals.
As a marketer focused on nurturing leads and driving conversions—as most marketers are—email marketing trumps all other communication channels for business.
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